Original and irreplaceable.

There are plenty of business who offer the “same” service.

All Photographers take photos.

All Marriage Celebrants solemnise marriages.

All Wedding Planners plan weddings!

Our brand does more than sell a service, it defines our unique approach and showcases our personality. It’s a translator that speaks the language of emotions and experiences.

The most sought-after brands are the ones who make their audience feel something. From the first time they interact with your marketing, to the last time they communicate with you – the client journey should be engaging, fulfilling, considered, consistent and most importantly - authentic.

Throughout this session, our goal is to build an entire experience around your skillset.

Together, we’ll create a brand that’s original and therefore, irreplaceable.

Shall we get started?

Book a Brand Plan Session with me if:

• You’re creating a brand from scratch, are transitioning, or elevating a pre-existing brand.

• You know you have a valuable skill, but don’t know how to sell it.

• Want to build something unique – a brand you can be proud of.

• You want to offer a unique client experience, but don’t know how to shape the journey.

• You need help putting together packages and pricing them accordingly.

• You have an idea of what your brand personality is, but you need help to articulate it.

• You’re keen to work for yourself, but need help putting strategic workflows in place so you don’t become overwhelmed and burnt out.

• You want to define your ideal client and ensure your marketing attracts that client from the very beginning.

• You’re keen to build a strong network within the wedding industry.

• You have clear goals for the next 6-12 months and need help creating a strategy to get there.

Up to 6 hours, between 1-2 sessions.

(1 X 6 hour session - OR - 2 X 3 hour sessions)

We’ll meet at a Newcastle Cafe or chat over Zoom.

You’ll bring all your big ideas and greatest inspirations to the table, and together, we’ll create a brand that is truly and unquestionably, YOU.

Based on the creative skill you want to offer, the type of Client you want to attract, the income you want to earn and the schedule you want to set, we’ll collaborate to create a Brand Plan that includes:

• Brand Position: We’ll identify your position in the current market, highlighting your mission, values and Unique Selling Point to ensure you stand out.

• Ideal Client: We’ll create a detailed Buyer Persona to get a clear understanding of who your Ideal Client is and what it will take for them to trust you.

• Brand Identity: We’ll establish the voice and tone of your messaging and develop a real-life personality your Ideal Client will grow to love.

• Social Media Strategy: We’ll discuss your presence on social media, identifying how to introduce your business in a big way, whilst maintaining consistency across all Client touch points.

• Online presence: We’ll run through a list of what absolutely must be on your website to create a positive and memorable first impression, show your value, and lead your Ideal Client to enquire with you.

• Engaging your audience: We’ll create a strategy to show how the experience you offer will positively impact your clients.

• Package options: We’ll design valuable offerings that your Ideal Client will be happy to pay for.

• Workflow: The Brand Plan also includes access to my Automated Workflow for Wedding Vendors. Together, we’ll evaluate which communication points need to be included in your process and how to tailor the templates included to match your Brand Personality. This means you’ll have everything done right, from the start.

*NOTE: A Brand Plan does not include any visual elements, including colour palettes, logos, fonts or website design.

*Available Tuesday-Thursday

$5,900 including GST

*NOTE: there is limited availability for this service. I will only release 2 Brand Plan opportunities per month. Please book ahead to avoid missing out.