Intentional Storytelling and Experience Curating for clever Wedding Creatives.

BETTER YOUR BUSINESS


I’M LOZ, CONSIDER ME YOUR GO-TO GIRL.

I’ve been telling stories for as long as I can remember, and I mean that literally, because I don’t recall a time that I wasn’t completely obsessed with words.

My year 1 teacher once wrote on my report card: “the class enjoys listening to Lauren’s poems.” Which is funny, considering I had not yet learned the art of writing them. HA!

Now, I use that obsession with words in conjunction with my passion for connection, to write stories of a different kind. Real life Rom-Coms, as a Civil Marriage Celebrant, and Copywriting as a Business Consultant.

The stories that belong to Wedding Vendors stretch further than what we give ourselves credit for. They exist not only on our website and across our socials, in our talent and through our work, but in the minds and mouths of our clients.

Your story starts at the first interaction a client has with your brand, whether you’re aware of it, or not. Your story builds throughout the time you spend together, and your legacy lives on with the tales they tell about you, when your job is done. 

I’m here to make sure your story - is a good one. 

Whether that’s writing thoughtful copy to attract your Ideal Client, implementing a proven process to enhance your clients experience and maximise your own work/life balance, discovering new ways to increase your value, or developing a strategy to take the next step in your business.

The chances are, your story has already started. The question is, what happens next?

If you love what you do and you want your business to improve, consider me your Go-To Girl.

Work with me:

Strategy Session

Bridge the gap between your Brand Identity and Ideal Client.

Same Day Copywriting

Intentional storytelling for clever wedding creatives.

The Brand Plan

A personalised roadmap for creating a thriving Wedding Business.

Savour this:

Be unique. Define your goals. Identify your strengths. Build your strategy. Elevate your Brand Identity. Tell your story. Excite your Target Market. Attract your Ideal Client. Create memorable experiences. Cultivate strong relationships. Invest in your network. Enhance your reputation. Increase your value. Grow your income. Reach your potential.

Be the best option. Be the only option.

Refresh your process.

A complete timeline of client communication with adaptable email templates. 

Are you a Wedding Vendor who wants to:

  • Spend less time on admin and more time being creative?

  • Create a sustainable schedule that works for you?

  • Create and maintain boundaries in your business?

  • Build trust and strengthen relationships by setting clear expectations and delivering on them throughout every step of the client journey?

  • Make each of your clients feel important, without draining your own mental battery by trying to manage them all at once?

  • Elevate your client’s experience by giving them everything they could possibly need without them ever having to ask?

  • Cut down back and forth emails by answering questions pre-emptively?

  • Provide tailored support, guidance and reassurance without having to lift a finger?

  • Schedule all important communication in advance, so you don’t have to worry about what you need to send your clients and when?

  • Prevent missing crucial steps and forgetting to collect or provide the right information?

  • Increase your value by acting as a source of valuable information and creative inspiration for your clients?

  • Support your network and work with like-minded creatives?

Jess Farchione, Civil Marriage Celebrant on: The Workflow.

 Brands I work with:

TESTIMONIALS

TESTIMONIALS

  • Wedding Chats, Video Guestbook

    I started my business in 2021. I did two weddings towards the end of the year, while I was working full-time in Marketing. Right from the start, my ultimate goal was to quit my 9-5 and do Wedding Chats full time.

    While I had that dream, I thought it was probably never going to be my reality.

    Something I was really nervous about was pricing. Wedding Chats was an original idea, and understandably, I wasn’t sure how to price a concept that didn’t exist yet. I started out charging less than a quarter of what I do now.

    Without Loz helping me to see the value in myself, the unique service I offer, and the end product I deliver, I would have never had the confidence to charge what I’m worth or have the opportunity to take Wedding Chats full time.

    Loz also taught me the importance of identifying and tailoring my branding towards my target market. A really important conversation I had with her was around offering a premium service at a premium rate, rather than charging a low fee and trying to cram 100 weddings into each year.

    Now, two and a half years down the track, I have 51 events booked for 2024 (so far), I travel all around Australia to interview wedding guests and this year, I have my first international wedding in Greece.

    I’ve also built a team of five Wedding Chatters who spread joy and love by capturing beautiful emotions at weddings, parties and events. It’s fantastic.

    I never thought this would be my reality, but here I am. I’m so thankful for Loz’s guidance and support.

  • Film and Foliage, Florist

    A few years ago, some vendor friends told me about the copywriting service Lozzy offers. I thought it was really cool and I saw the value in it, but I was hesitant because Loz has such a big, excited voice and I didn’t feel like that tone matched my business.

    Recently I went over my website and decided that my ‘About Me’ section wasn’t aligning with the rest of my brand. I had a beautiful portfolio, a high minimum spend and cool clients were enquiring with me. I just felt like my ‘About Me’ wasn’t explaining who I am, what my values are, why I do what I do, or telling a story about my business. It didn’t make sense.

    I’m good at flowers. I’m not good with words. They’re just not my thing, so I knew it was time to call Lozzy.

    When we caught up for coffee, it was super casual. We just sat down and started to chat. I showed her the copy I had and explained how I wanted my ‘About Me’ section to make people feel. I told her I wanted to explain why I love creating flowers, why I love doing weddings and identify the type of people I like working with.

    From there, she just asked me questions, and a lot of them really made me think. While we were chatting, I was just sipping my coffee, relaxed as ever and she was typing away at immense speed, wearing her cute little glasses. I had no idea what she was writing.

    The coolest thing about it was that Loz took the initiative to write my story in three different parts, outlining where I came from, how Film and Foliage was built and what I like to create for couples now, which is an amazing journey for a client to take.

    The thing that surprised me most was Lozzy’s adaptability to my tone of voice and her understanding of what I wanted to communicate. She teased out so many tiny details from our conversation and looking back, she’s shown me why I like doing flowers more than I even realised. I was really impressed that she could not only give me that clarity but also share it with anyone who lands on my website.

    It was such a cool experience.

  • House of Lucie, Photographer

    Having my copy professionally written by Lauren has been so beneficial and essential for my business growth.

    Lauren and I went out for coffee together and things started with a really beautiful conversation. She asked me about my life, my business values, my ideal clients, my goals and my passions before reviewing my current copy and discussing what it was I really wanted it to say.

    What I loved about Lauren’s copywriting process is how easy and natural it felt. As I spoke, Lauren wrote and at the end of our time together, she presented a piece of writing that truly was so unique to me and my business. It was as if she had snuck into my brain, taken all my phrases and then put them together thoughtfully and poetically. The end result was just so me.

    Not only has Lauren written my website copy, she’s also helped me pen articles and interviews for wedding publications. Most recently we sat down and wrote an article on why couples should consider adding film photography to their wedding day.

    After Lauren helped me articulate my love of film and my approach to wedding photography, a lot of my clients started adding film photography to their collections. This is a direct reflection of how amazing Lauren is and how powerful her words are.

    I’m really glad I have had the opportunity to work with Lauren in this way. Thanks to her, I have a really successful brand and a healthy business.

  • Love by Looie, Civil Marriage Celebrant

    When starting my marriage celebrancy business, investing in a Focus Session with Loz was one of the best decisions I could have ever made.

    Loz is an experienced and sought after wedding industry expert who is incredibly successful at what she does. When starting my business, I knew I wanted to learn from the best and seek out guidance from someone who raises the bar.

    In our session we discussed all things business strategy, client experience, systems & processes and brand & marketing as well as tips and suggestions to not only launch my business but also create sustainable business practices.

    Loz was generous in sharing her own experiences and examples which was invaluable to help fast track my business and navigate a lot of common start-up challenges.

    Loz brings a wealth of industry knowledge and business savviness gained through years of experience.

    Beyond this, Loz is a natural coach, mentor and the most incredible supporter who is genuinely interested in seeing people succeed. She brings unmatched energy and enthusiasm and helps you to see what is truly possible for your business.

    I couldn't recommend Loz highly enough.

  • Dear Fiore, Photographer

    When it came to writing the copy for my website, I knew I needed help.

    I'm not inclined to talk about let alone sell myself, but I wanted my personality and my brand to be portrayed accurately.

    I know what I offer and who I want to work with, but putting that into words was going to be impossible to do alone.

    Every photographer seems to call themselves ‘authentic, heartfelt, documentary or genuine’ and while I am those things, I didn't want my website to spit out the same words every other photographer uses.

    Loz drilled me for a good hour, making me more uncomfortable than I've ever been, having to talk about myself and my work and my goals, but what came from that is a website that really explains who I am and how I work.

    They’re honest words that I never would have been able to come up with, hadn't Loz taken the time and interest to get them out of me.

    Loz set the foundations of what people can expect when they book me. Now, all my clients are exactly my kind of people. They aren't shocked by my inappropriateness and trust that I'll deliver beautiful photos.

  • Morelife Films, Filmmakers

    Our business is Video. We’re great at filming and editing, but words aren’t our strong point. I often see our email list build up over a weekend and when I finally get into the office on a Monday morning it can be a bit overwhelming. I think people underestimate how long it takes to write back to emails, especially if you want to add some personality to them.

    Having Lauren’s workflow available as a base template, using her emails as a starting point and then being able to add our own little spice and personality is such a time saver. It makes our Monday morning so much more efficient.

    We’ve sat across from Loz in the office for many years and during that time we’ve asked her for writing advice numerous times. We’ve been so lucky to have her right there, always happy to help us. Not many people have a Loz in their life, and for those who don’t, this workflow will be priceless.

    She’s put absolutely everything into it.

  • Your Day by Chloe, Planner and Stylist

    I have been running my business solo for four years, and I am ashamed to say I have had zero workflows set up - UNTIL NOW.

    This guide is truly a game changer for people like me, who are juggling 12,000 things at once, with multiple clients, hundreds of vendors, and need a way to organise their life (other than in their own head).

    The biggest positive I saw come out of using Loz’s workflow is the trust it builds with my clients. They feel supported, seen and heard throughout the entire planning process, without me having to drain my mental battery for each and every one of them.

    From my perspective, it creates clear boundaries for my clients, so that they know when they can expect to hear from me and they can relax knowing the timeline of communication.

  • Hype Girl, Content Creator

    I’ve known for a while that I need a creative outlet, but only recently decided that I want to work for myself. Over the past few years, I’ve attended many weddings and I always loved being a part of them.

    After watching so many special moments unfold and seeing first-hand how much work goes on behind the scenes, I knew that I wanted to enter the Wedding Industry by creating content.

    So I had this great idea and something along the lines of an end goal, but everything else was a mystery to me. I wasn’t sure how to kickstart the business or make a name for myself in this new world.

    I am a long-time follower of Lauren and her business journey. I have always been in awe of her work, so I reached out.

    She asked questions and listened to my answers. She helped me create a strategy, which turned all my thoughts into reality. She knew exactly what I needed to do, and she instructed me step by step. She helped with everything I needed, including my business name, my pricing structure, my packages, and an introductory offer to get the experience I needed and the bookings I wanted.

    Lauren was extremely helpful in the first few months as the bookings started coming in, she was there to chat, to help me navigate my process and just to make sure I was doing the right thing.

    I can’t recommend Lauren highly enough. She helped me grow my thoughts and ideas into a real, successful business, which now is my perfect weekly creative outlet.

    With Lauren’s help, I’ve done 10 weddings in under 6 months, with an additional 20 weddings booked for this year. I’ve even started taking bookings for 2025! I can’t wait to see what’s next for my business.

  • Sarah Marie, Civil Marriage Celebrant

    I am a seasoned Celebrant who considers herself pretty darn savvy and strategic. I’m ALWAYS finding ways to improve my business practices, streamline my processes and level-up my products for my clients.

    I was presented with a cheeky discount for Loz’s workflow after entering a giveaway and couldn’t pass it up. Even with everything I have already established, it was like uncovering a hidden treasure chest. Blowing my mind with little tidbits of info I hadn’t considered and helping me to really see my workflow from a different perspective.

    I highly recommend the workflow to any wedding professional, but in particular, those newbies on the scene. It will hand-on-heart save you bucket loads of time and mental overwhelm when trying to set everything up. Having a tried and tested workflow from the get-go is an absolute game changer and I only wish this existed when I started my business!

    Not to mention, Loz provides you with email templates as part of the workflow you can adjust to make your own. You may have already noticed Loz has a special way with words and her templates are no exception. It’s clear the language and tone for each has been thoughtfully considered.

    So now I’m overhauling all my emails and I have no doubt this will help me build rapport with my clients and better convert. Thank you, Savour!

  • Butter, Cake Artist

    I’ve been wanting to set up a workflow/automation/CRM system for a while however it always ended up in the too hard basket because it just seemed like too big a job and too complicated.

    The Workflow has not only helped me inject personality and professionalism into my client communications it has made the whole process of setting up my CRM system a breeze as I was able to use it as a guide to know all the key steps I needed to do. I’ve implemented the workflow and my emails are now so much easier! I can now get back to clients more quickly and with more relevant information so its not just better for me its better for my clients too!

    If, like me, working on your emails and communication has been on your to do list for a while - get The Workflow and get it ticked off sooner (and better!) than you thought possible.

  • We Chose April Rose, Civil Marriage Celebrant

    Working with Loz is the best investment I've made in myself and my business.

    If you're a newbie in the Wedding Industry, book Loz for a Focus Session. If you're experienced in the Wedding Industry, book Loz for a Focus Session. If you're a fangirl like me, book Loz for a Focus Session. NOW!

    Loz is so thoughtful in how she begins to understand the way you work and who you are as a person. Her process forced me to assess my brand, what I offer and my business goals - which in all honestly weren't super clear to me before our meeting.

    My favourite thing about working with Loz was her ability to identify strengths and uniqueness in my services, which I hadn't been showcasing previously. She then helped me with ideas to put myself out there and attract my ideal clients, based on everything we had discussed.

    Loz is so passionate about the client experience. She thinks about absolutely everything and how it will make people feel (and aren't we all in this because we love creating the feels?!).

    I know you've heard "community over competition" a million times - but Loz is the absolute essence of this phrase and I felt so supported throughout the whole process.

    I now have a clear vision for my short term and long term goals, a better understanding of what it is about my services that couples resonate with, how to make that shine through my marketing and the importance of the little things (many of which never crossed my mind before!).

    With Loz's encouragement and instruction, I was motivated to put changes in place that same week (that have already streamlined my processes and saved me SO MUCH TIME).

    I feel so much more connected to who I am, who I want to marry and motivated to do ALL THE THINGS!!

  • Jess Farchione, Civil Marriage Celebrant

    I have great faith in my writing skills, creating the ceremony of my couple’s dreams and putting on a great show for all their guests. However, there’s a lot more that contributes to their overall wedding experience, including all the communication in the lead up to their big day.

    Lauren’s workflow ensures that communication is constant and no important steps will be missed! Instead of me scribbling out notes and setting reminders on my phone, Lauren has laid out a process that works, in one beautiful document.

    Lauren’s workflow has equipped me with templates for every response I could possibly want, and many I hadn’t even considered I could need. I love that the language Lauren has used is professional yet friendly and personal. Rather than googling frantically when I’m unsure how to respond to an email, all the information I need is right there in front of me and I feel confident in my replies.

    I am so grateful for Lauren sharing her skills, knowledge and experience through this workflow, especially how much thought she’s put into every single step and email template to go with it. So much so, that there are multiple options for how you can interact with your clients, based on your end goal.

    The workflow document itself was so easy to navigate and integrate with my own Studio Ninja. It’s a godsend and that’s all I can really say about it!

  • Marry Me Mads, Civil Marriage Celebrant

    The best valentine’s day gift I ever received was one I brought myself.

    That gift consisted of an amazing Focus Session with one of the most amazing Celebrants and Coach in NSW. If you haven’t caught on to who I am talking about, it’s Lauren from Hungry Hearts Co/Savour.

    I always knew that I wanted to take my celebrant career to the next level. I just didn’t have a mirror held up to my face to be able to elevate my brand, myself and the way I approach business.

    Loz was able to help me uncover what I am actually worth and really cemented that there is no reason that I can’t be unapologetically me in my brand.

    Thanks to Loz, I now have a fully ignited fire under my ass, not just simmering coals.

    If you are a living breathing Celebrant human, get your fingers typing, send this amazing person a dm or an email and get your ass to a Focus Session.

    You will not regret it.

    Less than 24 hours after our meeting I emailed my website designer to update the things Loz and I had discussed. I applied systems that assisted me in decreasing admin time and streamlined my processes. I also contacted my favourite photographer to plan a styled shoot.

    I am so excited to continue elevating me, myself and I, with the gorgeous guidance of Lauren.

    Thank you 1 million times over! You have my heart.

  • The Hunter Valley Celebrant, Civil Marriage Celebrant

    As a “fresh” Celebrant, I admired the energy I saw in Lauren and her Instagram posts. One night I recall mindlessly stalking her page and after diving straight into her highlights, I discovered Loz offered Business Coaching.

    I was just a year in as a Celebrant, but knew I wanted to make this “gig” a full time business. I was drawn to Loz, so I reached out to her.

    Straight away, I booked in a one on one catch up to talk business and I instantly learned Loz was SO knowledgeable, saying some really key things that opened my mind. I recall walking away excited, with a clear direction of where I wanted my Celebrant business to take me, who I wanted to be as a Celebrant and the type of couples I wanted to attract.

    One year on from that first meeting, I reflect on my time as a Celebrant and am so damn proud of how far I’ve come, the growth I’ve had in my business and the confidence I now feel as writer and speaker.

    After multiple sessions with Loz, I have a clearer process, MUCH better story telling skills (crafting personalised love stories that encapsulate couples and and their guests and taking them on a journey is a real skill) and I LOVE how comfortable and confident I feel bringing my scripts together and presenting them on Wedding Days!

    If you’re a new, or even experienced Celebrant, I guarantee booking in a Focus Session with Loz will have you walking away feeling like you’ve won the lottery with your very own Business Guardian Angel.